The Indirect Effects of Discredited Stereotypes in Judgments of Jewish leaders

Publication Year
2005

Type

Article
Abstract

Can stereotypes of ethnic groups have an indirect impact on voters’ judgments even if voters reject them? We examine the
case of Jewish leaders and hypothesize that acceptable political stereotypes (Jews are liberal) are linked in voters’ minds
to unacceptable social stereotypes (Jews are shady); consequently, a cue to the candidate’s shadiness works indirectly by
increasing the perception that the candidate is liberal, even as the shady cue is rejected. Using three national survey-
experiments we randomly varied a candidate’s Jewish identity, ideology, and shadiness. The cue to the rejected social
stereotype indeed activates the more legitimate political stereotype. Moreover, voters give more weight to the candidate’s
perceived liberalism in their evaluation. Consequently, the candidate’s support suffers. However, when the candidate takes
a more extreme ideological position on issues, the effects disappear. The indirect influence of discredited stereotypes and the
limits of those stereotypes have implications for our understanding of voting and of the legacies of discrimination.

Keywords
Publication Status
In Press
Journal
American Journal of Political Science
Volume
49
Pages
845–864
ISSN Number
0092-5853